ADI Design Museum - Compasso d'Oro presents a cultural project dedicated to the Lombard brand Caimi which, 75 years after its foundation, reflects on its working method, updates it and proposes it as a development model for the near future.
"Feeling Good. Caimi design for the future" is a non-celebratory exhibition, a narrative focus on a working method that is the company's true DNA, which aspires to draw a line in the direction of the future: it does not look to the past, but draws a new path, to continue to contribute to the Made in Italy design system.
Curated by Aldo Colonetti, a philosopher, historian and theorist of art and design, and architect and researcher Valentina Fisichella, the exhibition offers visitors a path articulated in synaesthetic environments hosting objects, historical videos, works of art, products, documents and drawings.
The exhibition design by architect Matteo Vercelloni, which gives multiple dimensions and forms to the exhibition experience, together with the multimedia and live performance by the Ex Anima collective, enrich the visit with meanings and levels of interpretation; restoring the contamination between industrial design and art, the synergic relationship between science and design, and Caimi's signature design reformism. Indeed, since its origins, the company has operated with coherence and method within a reformist project, reflecting in non-ideological or revolutionary terms around the great themes that characterise the contemporaneity of our world.